Amazon Says No To Flash Ads

Flash-based malvertising has run amok lately. So it was only a matter to time before something like this was announced:

“Beginning September 1, 2015, Amazon no longer accepts Flash ads on, AAP, and various IAB standard placements across owned and operated domains.”

Amazon Advertising Technical Guidelines

Amazon Advertising Technical Guidelines.

Amazon is doing more than banning Flash. For example…

  • Content must only come from the serving ad server’s domain
  • Named domains only, no raw IP addresses are allowed
  • Display URL must be the actual destination, no redirects

And more.

This is a very good move on Amazon’s part and hopefully other companies will follow suit sooner than later. Flash-based ads are now an all-too-common security risk. Everybody will be better off without them.


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